BNR 204: The state of email in 2018

BNR 204, Nic Hayes, James Lush, Sarah Mitchell
Aug 8, 2018
Brand Newsroom Marketing Podcast

According to a new report from email marketing platform Emma, 59% of marketers say email is the form of marketing that generates the most ROI for their business (that’s 68% for B2B).

It’s streets ahead of social media and any other platform or channel. Yet we’re spending less than a quarter of our time on it.

So today, the BNR team dissect the report and look at what makes effective email marketing in 2018.


Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Here are some key take-outs from the Emma report:

On My Desk

Links you might need

Have you heard the one about…

Recently James, Sarah and Nic discussed voice recognition technology with expert Kath Blackham.


And in this episode Nic and James received a masterclass in content strategy with Sarah Mitchell.

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