BNR 207: Matt Allison on winning executive buy-in for content marketing

Matt Allison, Ubiquity Lab, executive buy-in, content marketing
Aug 29, 2018
Brand Newsroom Marketing Podcast

Matt Allison is the outgoing head of global content strategy at healthcare provider and insurer, Bupa.

You may we have heard of their fantastic brand newsroom, The Blue Room. It’s one of content marketing’s best case studies, so we wanted to pick his brain about that and about winning executive buy-in for content marketing.

But Matt is also heading off for new challenges, so James and Sarah get the exclusive on where one of Australia’s most successful content marketers is off to next.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Here are some key take-outs:

On My Desk

Links you might need

Have you heard the one about…

Recently James and Sarah quizzed Nic about how to become an expert source in the media.

And in this episode the team discusses the trouble with proving ROI from marketing spend.

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