BNR 208: Justin Kirby on the role of Content (with a capital C)

Justin Kirby, content marketing, Brand Newsroom podcast
Sep 5, 2018
Brand Newsroom Marketing Podcast

What if content marketing isn’t the solution we believe it is?

What if it’s actually a symptom of the tectonic changes we’re seeing in both the media and marketing?

Justin Kirby, co-author of the book The Definitive Guide to Strategic Content Marketing, joins Sarah Mitchell for a special conversation about these very big questions.


Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

On My Desk

Links you might need

Have you heard the one about…

Bupa’s Matt Allison joins James and Sarah to discuss getting executive buy-in for your content marketing.

And in this episode, James and Sarah grill Nic on his area of expertise — becoming an expert who is regularly quoted in the media.

Like what you’ve heard?

Please subscribe and leave us a review on Apple Podcasts. Or subscribe on Spotify, Stitcher, Google Play, Overcast, Pocket Casts or wherever you listen to your favourite marketing podcasts.

For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.