What if content marketing isn’t the solution we believe it is?

What if it’s actually a symptom of the tectonic changes we’re seeing in both the media and marketing?

Justin Kirby, co-author of the book The Definitive Guide to Strategic Content Marketing, joins Sarah Mitchell for a special conversation about these very big questions.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

On My Desk

• Sarah recommended the Nulon Born This Way video series

Links you might need

• You can connect with Justin Kirby on LinkedIn
• You can get his book here.

Have you heard the one about…

Bupa’s Matt Allison joins James and Sarah to discuss getting executive buy-in for your content marketing.

And in this episode, James and Sarah grill Nic on his area of expertise — becoming an expert who is regularly quoted in the media.

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For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.