Jay Acunzo is challenging us to rethink marketing.
He has worked at some of the biggest names in media and marketing, including Google, ESPN and HubSpot. He’s the host of the Unthinkable podcast and is an in-demand speaker.
Jay has a new book out, called Break the Wheel. Today he joins Sarah Mitchell for a chat about the book and the difference between “best practice” and “best for us” marketing.
Brand Newsroom is a marketing podcast — for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
Here are some key take-outs:
- Stop trying to be an expert and try to be an investigator. Care about evidence; ask great questions. Don’t deal in absolutes
- It’s not about data; it’s about insights (and you can package those as stories)
- Don’t put tactics over strategy
- Ask trigger questions to break from cultural fluency. It’ll make you more mindful and make you ask questions like “why?”
- Following preconceived “best practice” can actually make you feel helpless and closed off to new thinking and ways of doing things
- We either exploit or explore. We so often find a good idea and then use it again and again, when we should be looking for new ideas
- A visionary’s true skill is that they see the world around them with true clarity because they’re considering their environment and investigating it.
On My Desk
- Jay talked about the Heliotropic Effect and how we could use it for marketing
- Sarah recommended producer Dan Hatch’s blog, The Awkward Gardener.
Links you might need
Have you heard the one about…
Recently James, Sarah and Nic discussed the Content Marketing Institute’s B2B Benchmarks, Budgets and Trends Report.
And in this episode, James and Nic are joined by Donna McGeorge to talk about the 25-minute meeting.
Like what you’ve heard?
For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.