BNR 218: Pam Didner on the secrets to effective sales enablement

Brand Newsroom
Nov 14, 2018
Brand Newsroom Marketing Podcast

Our topic today is effective sales enablement. 

It’s a topic normally approached from the point of view of the sales team, but our guest, Pam Didner, is looking at it from the marketing side. 

Pam is a marketing consultant, an author, and someone well known to content marketers around the world. She’s looked at what marketers can do to help the sales team be more effective. 

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

 Pam Didner, marketing consultant

Here are some key take-outs: 

On My Desk

Links you might need

Have you heard the one about…

Recently Sarah and Nic interrogated James about how to conduct a great interview.

And in this episode they took a close look at why a business may need an app and how to use it.

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