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Brand Newsroom Marketing Podcast BNR 218: Pam Didner on the secrets to effective sales enablement

by Brand Newsroom
Brand Newsroom

Our topic today is effective sales enablement. 

It’s a topic normally approached from the point of view of the sales team, but our guest, Pam Didner, is looking at it from the marketing side. 

Pam is a marketing consultant, an author, and someone well known to content marketers around the world. She’s looked at what marketers can do to help the sales team be more effective. 

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

 Pam Didner, marketing consultant

Here are some key take-outs: 

  • With the rise of digital, many marketing components can be used on the sales side to accelerate conversions
  • The biggest divides between sales and marketing come when a company has grown to the point where they become distinct departments with different functions. Their goals become different. Find the commonalities and work together
  • Marketers need to walk in the salesperson’s shoes, so you can understand their needs and create the right kinds of content and provide the right kind of support.

On My Desk

Links you might need

  • You’ll find Pam Didner (and you can grab her book) here.

Have you heard the one about…

Recently Sarah and Nic interrogated James about how to conduct a great interview.

And in this episode they took a close look at why a business may need an app and how to use it.

Like what you’ve heard? 

Please subscribe and leave us a review on Apple Podcasts. Or subscribe on Spotify, Stitcher, Google Play, Overcast, Pocket Casts or wherever you listen to your favourite marketing podcasts.

For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.

About the author : Brand Newsroom

Brand Newsroom is a weekly podcast for anyone who has a say in how companies communicate. James Lush, Nic Hayes and Sarah Mitchell provide a global perspective on content marketing, traditional media and PR to help modern marketers tell better stories and communicate more effectively.


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