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Brand Newsroom Marketing Podcast BNR 221: The art of networking with Gordon Jenkins

by Brand Newsroom
BNR 221, Gordon Jenkins

Gordon Jenkins is known as The Visible Guy.

He’s an expert at networking and he claims that no matter how bad your situation seems at any point in time, you can position yourself for success.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Here are some key take-outs:

  • Common mistakes around networking include confusing action and accountable activity, doing the wrong kind of networking and not aligning your networking with your intrinsic motivation
  • The three types of networking are operational, personal and strategic
  • Networking is about surrounding yourself with like-minded people with a similar purpose
  • There are 21 pathways to networking; Gordon outlines a few
  • Don’t do networking events you don’t like doing, because you can’t fake it!

On My Desk

Links you might need

  • You’ll find Gordon Jenkins here.

Have you heard the one about…

Recently Sarah and Nic discussed branding and customer service with Chris Smoje.

And in this episode James chats to Cisco’s Ray Kloss.

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For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.

About the author : Brand Newsroom

Brand Newsroom is a weekly podcast for anyone who has a say in how companies communicate. James Lush, Nic Hayes and Sarah Mitchell provide a global perspective on content marketing, traditional media and PR to help modern marketers tell better stories and communicate more effectively.

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