BNR 23: Is Traditional Journalism Influenced By Advertisers?

Feb 24, 2015
Brand Newsroom Marketing Podcast

Recent news stories for the Daily Telegraph UK and Australia have shed light on interesting influences within the traditional journalism sector.

Are newspapers biased to the brands who advertise with them?

Are we being provided with the full story? How do we determine the news story and the advertising story?

If brand journalism is moving into the traditional journalism sector what impact does this have on the public? It is becoming more and more evident stories are influenced by the brands that pay for advertising?  How far can the traditional media be pushed?

In Episode 23 of Brand Newsroom, Nic HayesSarah Mitchell and James Lush discuss recent pitfalls and scandals in traditional media.


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