The incomparable Robert Rose, Chief Strategy Officer of the Content Marketing Institute, author and storyteller, joins the Brand Newsroom team to discuss why he’s looking forward to coming back to Australia for Content Marketing World Sydney. He delves into the most important component of content marketing and why Australian content marketers have an advantage over their North American counterparts and proves everyone can tell a story.

His new book, Experiences: The 7th Era of Marketing, is due for release this month and he’ll be bringing a load of new ideas to CMWorld. Have a listen to hear one of the true leaders of the content marketing revolution.

Links

Marketing Myopia by Theodore Levitt

PNR: This Old Marketing podcast