Do you know the difference between your news and a newsworthy story? Do you know the biggest reason most brands fail to get press coverage for their news? The Brand Newsroom team discusses why some brands get a lot of press coverage and others get none at all.
What elements are required to make a good news story? What is one thing journalists look for before they’ll run a story? What’s a simple but effective change you can make in your brand communications to garner more attention from traditional media?