BNR 32: Real-time Marketing Failure

real-time marketing failure example form Woolworths
Apr 21, 2015
Brand Newsroom Marketing Podcast

Woolworths grocery store chain made a major error in judgment by trying to attach their brand messaging to the Anzac public holiday. Was it an honest mistake any brand could make? Was it an unforgivable offense? Who should be held responsible – the brand or the agency behind the campaign?

The Brand Newsroom team conducts a passionate discussion about what’s appropriate for brand newsrooms and what happens when they cross a line in the minds of public opinion.

Nic Hayes, James Lush and Sarah Mitchell give their professional opinions about what went wrong at Woolworths, what could have been done better and what lessons any brand can take away from this event.