What is the future of brand journalism? Look to the universities and you’ll see the impact content marketing is having. Traditional media is dealing with the same demands and pressures brands face every day. Journalism is no longer the domain of broadcasters and journalists, content creators of every kind are coming through universities.
This is good news for companies with content marketing initiatives. The more people trained to work in digital media jobs, the more opportunities for companies to find trained professionals with good storytelling skills.
Jo McManus runs the postgraduate Broadcasting course at Edith Cowan University in Perth. She joins the Brand Newsroom team to discuss modern broadcast journalism and how educators are preparing students for careers.
Advertising boss says this year a breaking point for free-to-air television