Do you use stock photography in your content marketing? This week’s guests, professional photographers Julian Masters and Paul Pichugin of Immersive Images believe stock photos aren’t always the best option for brand communications despite their low cost.

Good quality photography is more important to your content than you may think, even in written content. So what are your alternatives, and how do they compare in terms of cost and time commitment? Paul and Julian share key insights and tips about how and where to invest in photography.

Julian and Paul work with many businesses all across Australia. They join the Brand Newsroom team to discuss the role images can play in your content marketing, and offer advice for your own choices in photography.