How has 2015 been for content marketers so far? This week on Brand Newsroom, hosts James Lush, Sarah Mitchell and Nic Hayes weigh in on the trends and changes they have observed in the first 6 months of this year.
According to the hosts, there is a growing prioritisation of documented strategies. Businesses are starting to adopt long-term perspectives and patience with their expectations, yet people are still struggling to actually create these strategies.
In a growing appreciation for content marketing, businesses are starting to question authenticity. How authentic should you be in representing your brand? Is it okay to admit your errors in the name of authenticity?