This week news articles again pointed towards one inescapable truth: the world of advertising and mass media is being disrupted. Apple, who have historically dedicated their focus to the customer experience, have announced they will be entering the news space. A report from PwC has shown in the next five years, half of Australian advertising spend will be on the internet.
Does this news mean a shift in the favour of content marketing? Or will traditional advertising carry out business as usual, but in a different location? The Brand Newsroom team have their opinions about what should be done but are skeptical about whether it will happen.