It’s often said that in content marketing, brands should consider themselves as publishers. However for many brands, publishing content is a task juggled amongst several others, and it can be hard to hold yourself to publishing house standards.
This week the Brand Newsroom team discusses the importance of consistency in content marketing, and the impact it can have on the success of your strategy. The team advises that researching and listening to your audience will help businesses find the most effective plan of consistency.
The team also has some exciting news to share about a recent award nomination the podcast has received. Tune in to learn more!