BNR 48: Authenticity vs Over-Sharing

Bride and groom wear casual shoes with formal dress
Aug 11, 2015
Brand Newsroom Marketing Podcast

How much of our brand values should we be publicly sharing? While it’s commonly agreed that honesty creates the most effective content, should marketers be wary of crossing a line between authenticity and over-sharing?

A recent press release from Hubspot was in the spotlight for it’s unusually honest approach. The Brand Newsroom team discuss whether this was a PR failure or a move to stay ahead of the gossip How much should brands expose when it comes to their unflattering personal stories?


Hubspot Appoints Kipp Bodnar as Chief Marketing Officer