BNR 53: Localised Content With Global Appeal

Television stuck in a sand dune
Sep 15, 2015
Brand Newsroom Marketing Podcast

The age of digital technology has enabled brands to reach new heights when it comes to building audiences. But with new opportunities come new challenges, and when you have a global audience, how do you create content to target individual customer needs?

This week the Brand Newsroom team discuss how to create localised content that appeals to a global audience. Too often, marketers adopt a one-size-fits-all approach to their marketing which is almost always ineffective. There are several easy fixes you can implement to acknowledge the individuality of your customers.


Bernadette Jiwa: The Story of Telling blog

Content Marketing World