Have you ever gone off the grid with a break from technology? Many brands get so into the habit of posting online, they forget to consider the purpose behind their activity.

This week Sarah Mitchell returns from her trip away to discuss with the Brand Newsroom team the benefits of disconnecting. James, Nic and Sarah agree taking a break from the digital world can bring originality back to your online presence. Who are you sharing for, and what do they gain when you post online?