Recently, US agency Solve made headlines by accumulating 100,000 views on a four minute blank YouTube video. The event raised a question to the industry: How valuable are views and impressions as metrics to measure success? Particularly in light of reports revealing bots are used to rack up numbers like views, can we really rely on online advertising to produce results?
This week the Brand Newsroom team are joined by James Dillon from Gorilla 360 to discuss why online advertising misses the mark. According to the group, if your marketing doesn’t meet business objectives, it’s an expensive waste of time.