A common struggle of any content marketer is convincing traditionalists to see the value in a content marketing strategy. In these scenarios, old-school marketers will often ask for estimated ROI, a measurement which doesn’t always fit a content marketing plan.
This week, the Brand Newsroom team discuss how to approach discussions of content marketing ROI. According to the team, many content marketing benefits outweigh monetary sales and need to be explained accordingly.
How do you measure your content marketing success? Tweet us at @Brand_Newsroom to join the conversation.