BNR 71: The Fate of Magazines

Magazines stacked on top of one another
Jan 19, 2016
Brand Newsroom Marketing Podcast

This week, after 44 years of operation, the Australian magazine Cleo told staff to apply for jobs elsewhere. The instruction came after months of rumored closure for the magazine, and after extended struggle overall throughout the magazine industry. 

So what do announcements like this say about audiences preferences for content? In this episode of the Brand Newsroom podcast, the team discuss how digital publishing will continue to affect traditional media unless they choose to adapt.