This week, after attending the 21^st birthday celebration of prominent global advertising agency M&C Saatchi in Sydney, the Mumbrella editorial team published an article outing the agency for what they felt was inappropriate conduct. In the article, the team reported entertainment such as women bursting out of cakes, and burlesque dancers dressed in bondage lingerie performing with bags over their heads.

In this episode the Brand Newsroom team are joined by Tim Burrowes, Content Director of Mumbrella to discuss what this means for the marketing and advertising industry. According to the team, this event is a merely symptom of a larger problem of gender in the space.

Links

• It’s 2016. Let’s stop being an industry where girls jump out of birthday cakes
• M&C Saatchi’s sexist birthday-cake stunt no surprise considering who runs advertising
• Stripping away the unconscious bias
• The M&C Saatchi sexism debate says a lot about the trade press