BNR 76: Jay Baer on Why Praise is Overrated

Man with make-up on pulling a happy face and then a sad face
Feb 23, 2016
Brand Newsroom Marketing Podcast

The importance of effective customer service has never wavered. Customers and businesses alike know the impact it has on a transaction and the role it plays in brand loyalty.

We have all told or heard stories of rude cashiers, offensive comments, or never receiving a response at all. But are businesses taking this knowledge to heart? Do they have different rules for social media complaints?

Jay Baer joins Nic Hayes and Sarah Mitchell to discuss his upcoming book, Hug Your Haters, and the state of customer service, especially on social media.

Jay shares facts from his upcoming book, including the big disconnect between consumer opinion and business on customer service. He suggests ways your business can incorporate complaints into your content marketing strategy.  

“Praise teaches you nothing! Negative feedback and criticism teaches you everything, that’s where the learning comes from.” – Jay Baer