BNR 89: Smart Social Media & The Happy Chewbacca

Nic Hayes, Sarah Mitchell, James Lush
May 25, 2016
Brand Newsroom Marketing Podcast

This week, a video of a woman trying on a Star Wars Chewbacca mask took the internet by storm. With almost 140 million views at last count, Candace Payne’s Facebook video has become the most popular Facebook Live video of all time.  

In an equally impressive feat, the brand Kohl’s, where the mask was purchased, responded quickly. Allegedly the mask is now sold out in stores around the world.

So what about this video is an example of social media done right, and what can other brands learn from this video about influencer marketing and authenticity? The Brand Newsroom team discuss.


Here are some key take-outs:

“We overthink things sometimes, and sometimes just getting in the car is the correct approach.” — James 

“We needed something to lighten us up… Sometimes people just want to laugh” — Nic

“Brands are so hot to get involved in influencer marketing. Are you paying too much money? Are you getting the results you should, and is the person that you’re engaging really going to do anything for your brand? — Sarah

Here are the links you might need

Have you heard the one about…

Recently James, Sarah and Nic were joined by Kohen Grogan to discuss how to measure return on investment on social media:

And here’s a discussion about how to effectively market with a limited budget:

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For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.