BNR 93: Why it’s time for brands to get podcasting

Jun 21, 2016
Brand Newsroom Marketing Podcast

Ninety-eight million people in the US listen to podcasts every year, with an average listening time of more than four hours per week. Podcasting has finally arrived as a mainstream medium. The Brand Newsroom team shares their secrets to success.

Here are some key take-outs:

“(Podcasts) started off slowly because it didn’t have an audience and it struggled with quality… but I’ve seen a massive shift, particularly in the last twelve months, where people are not listening to traditional media for their content. They’re going out to find it and when they find it, they love it and stick with it.” — Nic

“Have the workflows and processes in place to support the consistency and frequency that you want to publish because the minute you don’t drop an episode when people are expecting it, they get restless and they’ll go looking for something else.” — Sarah

“Broadcasters are recognising the importance of podcasting now, and in the last year alone the ABC (the Australian Broadcasting Corporation) has seen an increase of 31 per cent for podcasting. So if that’s not an indication of where things are going, I don’t know what is.” — James

Here are the links you might need:

Have a read of the Podcasting Consumer 2016 Report from Edison Research and Triton Digital.

Have you heard the one about…

James, Sarah and Nic recently took a close look at where to share your content:

And here’s a discussion about dealing with writer’s block:

Like what you’ve heard?

Please subscribe and leave us a review on Apple Podcasts. Or subscribe on Spotify, Stitcher, Google Play, Overcast, Pocket Casts or wherever you listen to your favourite marketing podcasts.

For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.