BNR 97: Good news versus bad news

Jul 19, 2016
Brand Newsroom Marketing Podcast

The news been really depressing lately, with so much death, destruction, doom and gloom. Why is it that the news always seems to focus on the negative? And is there room for more positive news? James and Nic take a look at good news versus bad news and the opportunity that creates for marketers.

Here are some key take-outs:

“There’s an appetite for the positive and brands need to find a way to make something that’s a negative in tone and turn it into something that can be seen in a positive light. — Nic


“When we turn on the television, turn on the radio or open the newspaper, it may well be a very different discussion to the one we’re seeing on social media. What you see come out in social media is some of the human stories and some of the positive stories.” — James



Here are the links you might need

Have you heard the one about…

Recently James, Sarah and Nic took a close look at the art of public speaking.


And here’s a discussion about how to pitch to journalists.


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For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.