BNR 99: Whom do you trust?

Aug 2, 2016
Brand Newsroom Marketing Podcast

Of the top ten most trusted people in America, five of them are actors — and most are celebrities. That’s according to a Reader’s Digest poll. Why, in 2016, are entertainers (who spend their lives pretending to be someone else) trusted more than politicians and policy-makers or investigative reporters and news anchors? Why are brands like banks and retailers constantly marked down on trust by consumers?

Today, the Brand Newsroom team looks at trust. Whom do we trust and why? And how do we build trust where it’s lacking?


Here are some key take-outs:

“We’re living in a crisis of trust. If these are the people we most trust… that’s probably because we don’t know much about them. — Sarah


“There’s a huge opportunity for brands that do want to earn trust… because we can learn from those categories and look at what they’re doing and what the opposite of that might be. — James


“Trust is so easily lost, even if you just take your foot off the pedal a little bit. Don’t take your audience for granted. If you do that, you will fail.” — Nic


Here are the links you might need

Have you heard the one about…

Last week James and Sarah took a close look at the death of traditional concepts around demographics.

And here’s a discussion about good news and bad news and how brands can take positive opportunities from negative news.

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For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.