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Brand Newsroom Marketing Podcast BNR 16: Building Authority vs. Being an Expert

by Brand Newsroom
Brand Newsroom #16: Building Authority vs. Being an Expert

In this episode we examine the difference between being an expert and being an authority in your field. Is it enough to know a lot about your area of expertise or is it essential to do more? Does the digital age make it easier or harder to be an expert?

Nic Hayes and Sarah Mitchell debate these points inspired by an article written by Trevor Young at Authority Partners titled, “Why Building Authority is Vital to the Success of Your Reputation and Business”.

 

About the author : Brand Newsroom

Brand Newsroom is a weekly podcast for anyone who has a say in how companies communicate. James Lush, Nic Hayes and Sarah Mitchell provide a global perspective on content marketing, traditional media and PR to help modern marketers tell better stories and communicate more effectively.

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