As a backlash on storytelling begins to circulate through marketing circles, Brand Newsroom breaks down the importance of using storytelling techniques as a foundation for every piece of content you create. Jonathan Crossfield joins James Lush, Nic Hayes and Sarah Mitchell to discuss why it’s more important than ever for brands to include storytelling in their brand journalism and content marketing initiatives.

What can brands do to increase the effectiveness of their storytelling? The Brand Newsroom team share practical examples you can implement today. Have a listen.

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Wake up, marketers: storytelling is not a strategy