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Brand Newsroom Marketing Podcast BNR 77: Dos and Don’ts of Influencer Marketing

by Brand Newsroom
a stool with headphones on it placed between two microphones in a studio setting

As we see the growth of ‘personal brand,’ we are also witnessing the birth of a new marketing method.

Sporting and entertainment are seeing individuals breaking away from the company or team brand to develop their own identity and build their own dedicated audience.  

“…if your company is creating great ‘something,’ it will have a following. When you have an audience, we have always said, you have options.” – James Lush 

This week James Lush, Sarah Mitchell and Nic Hayes discuss how companies are using influencers to reach new audiences and the impact it’s having on traditional marketing and advertising.

They look at how Fremantle Dockers star Nat Fyfe is using his personal brand as a marketing tool, and discuss what worked and what did not. 

 

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About the author : Brand Newsroom

Brand Newsroom is a weekly podcast for anyone who has a say in how companies communicate. James Lush, Nic Hayes and Sarah Mitchell provide a global perspective on content marketing, traditional media and PR to help modern marketers tell better stories and communicate more effectively.

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