BNR 83: How to Manage Editorial Workflow

Apr 12, 2016
Brand Newsroom Marketing Podcast

Editorial workflow can be messy. There are too many stages involved, too many approvals, and often something like 15 interested parties getting out their red pen to make unnecessary changes. It shouldn’t be this hard.

So how do you streamline your editorial workflow processes to ensure they’re as efficient as possible while still remaining flexible?

This week James, Nic and Sarah go in search of some insights from traditional newsrooms. Their guest is long-time journalist and Lush – The Content Agency’s managing editor, Dan Hatch.

Here are some key take-outs:

“It’s marketing’s job to get out of the way. If you want to have a good process then what you need is to allow your writers or brand journalists to do their jobs without constant interference from subject matter experts, boards of directors, executive teams, product managers… otherwise the audience will never be served. — Sarah

“Once you know someone is good at the role you’ve defined for them. Trust them to deliver. They’ve got a deadline, they will deliver by that deadline.” — Dan

 “You have to be responsive. You have to be able to see opportunities and put your response together quickly to get the maximum amount of engagement. ” — Nic

Here are the links you might need

Here’s Brand Newsroom Episode 59 featuring James Dillon of Gorilla 360, who suggested this week’s topic:

Have you heard the one about…

Recently James, Sarah and Nic took a close look at brand journalism versus traditional journalism.

And here’s a chat from a couple of weeks ago about how the major shake-up of the new industry is a real opportunity for content marketers.

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For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.