BNR 87: Simon Holt on How to Pitch to Journalists

May 10, 2016
Brand Newsroom Marketing Podcast

Journalism is changing fast. Newsrooms are shrinking, news is published online first, and the “hungry beast” that is publishing requires more content than ever before. So how do we communicate with journalists effectively to give our story pitch the best possible chance of success?

Simon Holt, a veteran journalist with Australia’s Fairfax Media in Brisbane, has written a book crammed with useful tips for anyone communicating with reporters. It’s called 101 Ways to Connect with Modern Newsrooms. James and Nic spoke to Simon Holt:

Here are some key take-outs:

“This book has put in writing the words that every journalist has been wanting to say.” — Nic

“There is immense opportunity for the PR industry to capitalise on what’s happening. — Simon Holt

“The little hook — the point where people’s eyebrows raise and they say ‘tell me more about that’, that’s where the story needs to go — that’s the gist of it.” — James

Here are the links you might need

Have you heard the one about…

Recently James, Sarah and Nic spoke to Jo McManus from Edith Cowan University about the future of brand journalism.

And here’s a discussion with Carla Johnson, author of Experiences: The Seventh Era of Marketing.

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For more information about the show, visit the Brand Newsroom website, where you can join the Brand Newsroom Community and receive exclusive content and opportunities to meet James, Nic and Sarah.