In the first ever episode of Brand Newsroom, the team looks at headlines that over-promises and under-deliver and consider the impact they can have on your business.

How much is a good writer worth to your organisation? We discuss the importance of paying your writers the right amount and the benefits you receive as a result.

We also talk about video newsletters – a simple but effective way to get greater engagement with your customers/audience.

Plus the future of content marketing, and in particular the rise and rise of the podcast and why you should and could be getting in on this effective way to communicate.

Have a listen here:

You can listen to the entire Brand Newsroom back catalogue here.