In this episode we look at how we can so easily be duped by clever content marketing these days, why we need to get over the pros and cons of brand journalism, and how Australia needs to step up when it comes to the creative advertising process surrounding The Melbourne Cup. Are we miles off the mark and missing a big trick? All that plus tips of the week.

Articles referred to in the podcast:

‘Alex From Target’, The Teen Who Went Viral On Social Media, Was All A Marketing Ploy

Why You Need to Stop Using the Term ‘Brand Journalism’

Please Stop Calling Content Marketing “Brand Journalism”