In this episode, we look at why brands need to have an editor in place. What role do they play and why is it so important? In our smart ideas section we look at creative ways to be creative in the creative space! How do you stand out and do something a bit different, especially when you have a track record for always surprising your audience. In the futureproofing part of the podcast, we talk about the issues of automation. How do we maintain a personal touch with our audience when there are so many automated tools designed to make our lives easier? Plus we give our tips of the week, including a couple of great websites if you are involved in the communication industry.