In this episode we look at how brands should avoid jumping on the trending #stories – in particular those stories that are of a sensitive nature. Also, in our something simple section, we look at how you add a call to action to all your content without going overboard and becoming another “advert”. What is the subtle difference? Plus in futureproofing we examine robot journalism. Is this the future? Could you save a small fortune in hiring an army of robots rather than a team of highly talented journalists? And in closing, we offer some top tips of the week.