BNR 4: Are you following a communications strategy?

Nov 13, 2014
Brand Newsroom Marketing Podcast

In this episode we look at the importance of following a strategy, how face-to-face events are the most important form of content marketing you can carry out, and the different role that marketers and journalists can play within the brand newsroom setting. All that plus the importance of emotion. Want to create compelling content? Then use real, authentic emotion and see the impact that has on your audience.