In this episode we look at who at your workplace should be doing the content marketing. How much damage are you doing if you leave it in the hands of your sales team? Plus thought leadership: is everyone and anyone a thought leader? Is the title thrown around too liberally? Is there a better way of putting yourself out there? And should you be mentioning your competitors when creating content? Does that make you more credible/believable/trustworthy? All that and tips of the week!
Articles referenced in Episode 8 of Brand Newsroom: