Content Marketing 2015: Predictions and Advice

Jan 15, 2015
Content Marketing

Do you have room for a couple more content marketing predictions for 2015? The Content Marketing Institute puts out an annual e-book of content marketing predictions from thought leaders all over the world. It’s a fun piece of content, for sure, but it also provides insight into what the top content marketers in the world are thinking.

This year two of the predictions came from Lush – The Content Agency. It’s exciting to have your work published alongside a global team of content marketers, especially when it’s something you’ve spent a lot of time speaking about.

Brand Ambassadors

Lucy Helliwell, one of our senior producers, predicted brands will increasingly cultivate consumers as brand ambassadors, whether the consumer realises it or not.


Editor role in Content Marketing

My own prediction is brands are going to discover the need for editors in content marketing as a vital role in producing quality content.


Have a look at the entire Slidedeck if you’re interested in a look into the future of content marketing as seen by the people working in the discipline every day.  You can view the whole deck right here:

60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute

Content Marketing World Sydney

If these predictions have you inspired to do more with your content marketing initiatives this year, why not attend Content Marketing World Sydney? It’s an incomparable event with a number of well-known international and national speakers. (Both James Lush and I will be presenting.) Every presenter is instructed to give away their secret sauce to ensure the audience gets maximum benefit from their investment. No selling is allowed from the stage and each presentation is vetted by the Content Marketing Institute and Joe Pulizzi.

If the educational opportunities aren’t enough to convince you, there’s no better networking opportunities than at CMWorld. It’s an awesome three days you shouldn’t miss.

– by Sarah Mitchell