BNR 19: The Importance of Listening to Your Social Media Audience

Jan 30, 2015
Brand Newsroom Marketing Podcast

This week James Lush, Sarah Mitchell and Nic Hayes discuss Prime Minister Tony Abbot’s “Knightmare” and his disastrous response to social media critics. They go on to advise brands on the importance of listening to your audience and the benefits of having experienced social media specialists in your organisation.

Is your top management able to take on their own critics without creating a PR disaster? Even big brands like Nissan can run into trouble, as a recent example shows. Listen in for practical advice from PR, Content Marketing and Media professionals delivered in a tight, spin-free format.


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