BNR 61: Essena O’Neill & Authenticity

A faceless man pushes at his temples
Nov 10, 2015
Brand Newsroom Marketing Podcast

Does your brand reach out to influencers on social media? Last week, Instagram star Essena O’Neill made headlines all over the world after announcing she was quitting social media. Her attempt to ‘uncover the truth’ behind social media divided public opinion, with some praising her courage and honesty, and others skeptical of self-serving motivations.

This week, the Brand Newsroom team discuss the Essena O’Neill story in regards to the social media profiles of brands. What is the impact of celebrity culture on social media, and should brands seek out influencer endorsements online?