The Secret to Achieving Greatness in Film Production

Plane flies over London skyscrapers
Jul 15, 2015
Video Production

What’s the difference between an average and an exceptional film production company? In the first of a four-part series, you’ll gain insight into what makes a great film production.

Here are a few hints:

You should never settle for an average video; if you are promised quality you should expect quality. What sets a film production apart is ‘the one percenters’: the attention to detail dividing the companies talking the talk from those actually walking the walk.

Gavin Carroll is the Creative Director at Lush – The Content Agency. Part of his role is to assure quality control across all productions and guarantee those ‘one per centers’ are present throughout every film production.

“Quality film requires planning, preparation, experience and outstanding skills at every stage of the production process, from pre-production to post-production.

Only then will a team achieve those ‘one percenters’ that take a film from average to exceptional,” Gavin says.

All production companies believe they have high standards, so how do you ensure they meet your expectations? Attention to detail is crucial from initial pre-production through production and post-production. Here are a few considerations any good production company uses to maintain quality control.

Lush in-house animator, Davide

Our in-house Animator, Davide


Filming must be planned prior to pressing record. ‘Shoot for the edit’ means preparation and planning is based around the requirements of the brief. When you shoot to edit, you know exactly what is needed well enough to film your scenes out of order. (You’re going to re-arrange them in post-production anyway.)

Here are a few questions that need to be answered before a shoot:

PRODUCTION: It’s not that simple

Many people know how to use a video camera. There’s a huge market for user-friendly and accessible kits like the Go Pro or DSLR. You might have skills without being a professional camera person. But it’s the ‘1 per centers’ separating the professional filmmaker from the keen amateur. Here are a few fundamentals making a difference:

POST-PRODUCTION: An editor requires the right habitat and exceptional skills

It may be the best post-production house in the country, fully capable of achieving that one per cent. But unless standards are maintained throughout planning and production, they’re at risk of falling short during post-production.

Here are a couple of points to be aware of when using the services of a post-production house:

Here is one of our favourite productions from a series called ‘Heart of a dancer’ produced for WA Ballet:

Heart of a Dancer: Discipline from Lush – The Content Agency on Vimeo.

Creating a top-quality film production takes time, knowledge and a talented team. Over the coming weeks, you will learn more about what makes a great film production and how you can ensure your next investment in video provides an exceptional product. Feel free to pop in for a chat and check out our ‘1 per centers’; our doors are always open!


Feature image credit: ‘Tower 42 fill the sky’ – London city office life’ by Simon & his camera