Does your brand send out a newsletter to customers and connections? Most business recognise building a database of email addresses to be a priority, yet don’t know the best way to go about communicating with them.
According to the Brand Newsroom team, your newsletter, like other strategic content needs a defined purpose and goal.
Although it’s seemingly a simple endeavor, to achieve maximum impact you must constantly be researching and testing the style, structure, and timing of your newsletter to ensure it suits the needs of your audience.
Is there something you love in the newsletters you’re subscribed to? Do you have a question you’d like to ask the Brand Newsroom team? Join in on the conversation by tweeting us at @Brand_Newsroom.