BNR 62: Traditional vs. Brand Journalism

Elderly man reads a newsletter
Nov 17, 2015
Brand Newsroom Marketing Podcast

Is the line between traditional journalism and brand journalism beginning to blur? With more and more information suggesting that consumers don’t really care who’s publishing as long as the content is impartial and consistent, your audience may not understand the difference.

This week, the Brand Newsroom team is joined by Rakhal Ebeli, CEO of Newsmodo to discuss Newsmodo’s own transition from traditional journalism to brand journalism. According to Rakhal, the future of journalism centres on brands who are publishing consistently, authentically, and to a high standard of quality.