No matter how well designed a brochure or pamphlet might be, it will never be able to do for your business what a good video production can do.
When people want to solve a problem, they turn to two places, Google and YouTube. And they often want answers in video form.
According to Forbes, 1.5 billion users reportedly log in to YouTube every month and they rack up around a billion viewing hours a day, (that’s a lot of hours) and, let me tell you, these viewers are not just looking at cat videos. Latest Australian research shows 59 percent of parents are turning to YouTube for parenting advice, 73 percent of millennials are gaining a new skill on YouTube, while 74 percent of the Gen Xers are on there to solve a problem.
Pretty much anything you want to learn, see, understand or experience can be found on YouTube. A recent Cisco study projects that video will represent 82 percent of all consumer traffic on the internet by 2021. If you’re not producing video content for your brand, you’re missing out on huge potential audiences.
So, what kind of videos are consumers engaging with? What kinds of videos do audiences want to consume? And which kinds are right for your business?
Here are five video content ideas to consider when you’re developing your content marketing strategy.
The ‘who are you’ video
This video tells your viewers what your business is all about.
While my mum says not to judge a book by its cover, I still do. In fact, I’m sure we all do. So, do yourself a favour and make sure you’re putting out an authentic and engaging image of your business.
Here’s a good example, from Founders Brewing Company.
The ‘solve a problem’ video
Every business has a bunch of experts in-house, often some that have been working in a particular space or field for years and have an incredible wealth of knowledge. So why not get them on camera sharing their knowledge and passion with the world? In my experience, expert knowledge creates a sense of trust for the viewer.
Here’s a really simple ‘solve a problem video’.
FURTHER READING: How to make a video production on a tight budget
The ‘proof in the pudding’ video
As a former journo, this is probably one of my most loved types of videos and I think it’s pretty safe to say that most of us love a good story. Especially the authentic, honest stories.
These are often called case study videos and they include one or two people sharing their experience with the product or company. It’s a great way of cutting through all the BS that often comes from crafted commercial content. Case study videos let people share genuine stories about what life was like before they used your product compared to what life is like for them now.
The ‘here’s my product’ video
What service are you offering to the world? What exactly is it that you do or that your product does? These videos can be 30 to 90 seconds long and can be a mix of animation and music. They’re bite-sized content that works really well on both social media and on your website.
Here’s Spotify’s old ‘here’s my product’ video.
FURTHER READING: Video production: What’s important versus what’s urgent
The ‘what’s the difference’ video
If you’ve got more than two products or offerings in your business, then explaining what the difference is between them is also a great idea for a video. I know it sounds basic, but sometimes we humans just want someone to break it down simply and explain the differences.
Here’s an example that applies that principle to a health issue.
What’s the Difference Between Alzheimer’s Disease and Dementia? from Sabina Brennan on Vimeo.
There are so many options for the kinds of video content you can create. Whatever you decide to go with, it should be backed up by an overarching content marketing strategy – so you know whom your audience is, where to find them, and what they’re interested in.
Remember, there’s a massive audience out there searching Google and YouTube for answers to questions your brand might well be the answer to – and video is an extremely popular way to consume those answers.
Our team at Lush – the Content Agency are experts in writing, filming and producing video content in Perth. Don’t be shy! Get in touch and let us help you figure out what sort of videos would work best for your business.