A new campaign for the 2022 AFL & AFLW Derby saw the Lush team working closely with the West Coast Eagles, Fremantle Dockers, and RAC to craft content that would powerfully drive home the importance of road safety.

The videos we created feature some of Perth’s brightest AFL stars; Emma O’Driscoll and Nat Fyfe from the Dockers, along with Emma Swanson and Luke Shuey from the Eagles.

The series sparked heartfelt conversations on social media, highlighting an audience that’s genuinely listening to the message from these respected players and connecting to the work. 

“Working on this campaign was really special; being able to sit with the players and listen to their stories in full length was a privilege. They all dug deep emotionally and held nothing back to make sure we captured the essence of what they had all been through personally. I always find it inspiring when people who have earned their platform use it to bring greater good to the community.”

Gavin Carroll, Creative Director