The brief

Hero creates wearable water safety gear like inflatable rashies and wetsuits. The Hero team initially came to Lush – The Content Agency for a video production to promote their products but soon wanted more.

Hero also needed five testimonial videos, each targeted at a different market, to help them spread awareness about how great their safety products are.

The solution

To help the client keep within budget, we were able to use some footage from the original video production, and then got five people who had tried and tested the product to come into the Lush studio. We asked them some simple questions about how they responded to the product, taking into account the demographic they represented.

We then mixed the interviews with the earlier vision, which was very cinematic in style, incorporating drone, slow-motion and underwater footage.

The result

We were able to create five very simple testimonials the client was delighted with.

“Lush are a professional outfit who worked early mornings, under extreme weather conditions, and at every point went the extra yards to ensure we got the right shot for our film,” Hero’s founder, Peter Oliver, said.

“Their efforts and advice were invaluable and it really helped kickstart our campaigns.

“We would highly recommend Lush – The Content Agency to anyone wanting marketing advice and content production.”