Lush has long been laser focused on producing content that captivates. This has enabled content production agency to comfortably stand at the cutting edge of the media landscape for the better part of the last decade. From traditional media to live videos, our content production team knows where your audience’s attention is, and how to captivate them. And we know how to keep them engaged with relevant and targeted content that has your key messages seamlessly weaved throughout.
What we mean by captivating content
It’s our job to find and tell the stories that your audiences genuinely care about. We start with gaining an investigative understanding of your business/brand objectives, while drawing out and reporting on the whole story. While we place value on knowing current trends and platforms, our core focus is on creating content that is authentic, transparent, and newsworthy; while shaping compelling narratives that connect and captivate your audience.
One content type certainly doesn’t fit all
Today, there’s an abundance of competition in the media landscape due to the increased ease of content creation. To produce tailored and targeted content that cuts through and captivates, you need to find that sweet spot between your business objectives and your audience’s needs. A big consideration is the type of content that will be most effective in joining the dots.
If you want to engage your audience quickly, a video might be the best fit. But if you’re highly dependent on being found online and trying to establish your position as an authority in your area, then perhaps a weekly blog is the answer. At Lush, whether it’s video production, editorial work, or marketing campaigns, we can help you with your content creation goals.
View our work
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To write the story of Wadjemup, Rottnest Island, we needed to dig deep. What did they stand for, and what could the brand become?
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The live export industry needed a creative content strategy to propel their honest, untold stories championing animal welfare onto a larger platform.
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Lush delivered content for the “Inspiring Women” 40th anniversary campaign, embracing pearls of wisdom offered by women across the core audience.
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We needed to get into the hearts and minds of this generation of WA parents, Ngala employees, and key stakeholders to create a holistic brand story.
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How do you inspire young people to volunteer? We knew we had to tell a simple story; one that was relatable and met the audience on their terms.
“Our video work extends across corporate videos, TVCs, animations, documentary-style shorts, safety videos, and livestreaming … and I’m surely forgetting some. As a production team we’re agile, organised, and empathetic; meaning that we adapt to changes on the fly. These changes can often lead to the most compelling and authentic story. The story that needs to be told.”
Alex Lush, Head of Production
Your trusted media content production partner
If it’s editorial support that you need, then our credentials as a copywriting agency goes back many years. Our editorial services aptly complement and wrap around production projects. Our team can support you with everything from key messaging to website copy, scripting, press releases, blogs, case studies, and whitepapers.
As a content agency with a media mindset, we have a team who are experienced and skilled in all facets of broadcasting. This includes producing professional corporate podcasts. Our team has a deep understanding of how they should look and feel, what equipment to use, and how to sell it to the right audience – no matter what niche it operates in.