Australian mental health care organisation Beyond Blue commissioned Lush to develop a place-based resource for educators teaching in regional rural communities across the Kimberley and Pilbara regions.
Working alongside Nani Creative, this project called for a partnership of agencies that understood the sensitivities of Indigenous communities, whilst creating content that effectively met the corporate brief and delivering on Beyond Blue’s project objectives.
We chose to partner with Lush because they recognise the importance of creating culturally sensitive content that shows respect to the traditional owners of the land. Their team took care to uncover stories that both met the brief and honoured the Indigenous communities we worked in.Kevin Wilson, Creative Director, Nani Creative
With Nani Creative taking on consultations and illustration work, Lush brought to life a suite of video content to support their material. Our team travelled to the far north of WA to interview Indigenous community members, in addition to coaching other locals on interviewing practices to bring all the stories together.
Lush assigned a senior producer to work alongside Nani Creative and the client to understand the key messages, what the brand was trying to achieve, and deliver that in a respectful manner. The resulting video series and social media cuts represent a sensitively produced body of compelling work that meets the corporate requirements of Beyond Blue.