Lush created a series of videos for WA Ballet representing the Woodside values of discipline, excellence, creativity, innovation, and working together. We documented the intensity and dedication that goes into being a professional ballet dancer; rigorous exercise, a strict nutrition plan, years of training, endless hours of rehearsal, and a drive to perform.
The videos were shot over several years, each coming together as budgets permitted. The Lush team managed every part of the process from the initial concept through to the final execution.
This work gives viewers a peek into the world of a professional ballet dancer. Each video is emotionally charged and highlights the level of commitment and strength required to pursue ballet. The final outcome was a series of five videos, each documenting one dancer, that paint an inspiring picture of the performers.